Could Windows 10 be the launching platform to get Microsoft back in the game?

27 March 2015, by Rob Brewster

Microsoft's decision to move from Windows 8 straight to Windows 10 is not because one of their marketing guys is numerically challenged, it is a deliberate attempt to create some distance between the old and the new and announce to the world that Windows 10 is a giant leap forward.

Or is it?  That remains to be seen, but from all reports Microsoft are approaching the development and launch of Windows 10 with a whole new level of fresh collaborative thinking, something that has been lacking in their business model for some time.  Why?  New leadership in the form on new CEO Satya Nadella.

Firstly, they have launched the Windows Insider Program taking on feedback and ideas from literally millions of consumers.  And they are actually listening, already implementing bug fixes, updates and new features as a direct result of this program.  This has also been met with great PR opportunities as developer communities sprook that Microsoft are actually listening to them.  This is creating a buzz about the new operating system, unlike anything that Microsoft has launched in recent times.

Microsoft jumped ahead too quickly with Windows 8, introducing a touch screen focused operating system supposedly made for all devices, before the majority of consumers were even using touch screens for most of their computer use.  The result is Windows 10 is bringing back the Windows desktop (or at least a version of it that will feel more familiar) upon start up.  However the biggest news in regards to cross device compatibility is this; there will be one version of Windows 10 that will power all Windows based devices such as desktop computers, laptops, tablets and smart phones!

Doesn't sound that exciting? Well it is, because it means developers can create software and apps that will automatically work across ALL devices without having to create versions for each.  This is a very smart approach as without a doubt it is the supposed lack of apps for Windows devices that has held back the uptake of Windows Phones and other smaller smart devices. With Windows 10, developers will automatically open up their programming skills to a much wider audience.

But what if this doesn't work....well rumor has it that Microsoft are also working on allow Android apps to potentially run on a Windows 10 device.  It is not confirmed, but also not denied.  Some believe this is more likely a fall back strategy if the Windows 10 app platform fails to fire.

The broad adoption of cloud based computing hasn't been left out either with a lot of chatter surfacing about the fact that all Windows 10 devices operated through the same user accounts will automatically sync through the cloud, meaning that all activity, files and communications will be up to date at all times no matter where you are and what device you are working on - kinda cool I reckon.

So what about cost? Well straight from the horses mouth; "Great news! We will offer a free upgrade to Windows 10 for qualified new or existing Windows 7, Windows 8.1 and Windows Phone 8.1 devices that upgrade in the first year!  And even better: once a qualified Windows device is upgraded to Windows 10, we will continue to keep it up to date for the supported lifetime of the device, keeping it more secure, and introducing new features and functionality over time – for no additional charge."

Overall I feel a shift in the air.  Outside of the world of the Windows operating system discussion Microsoft have made significant headway in other areas such as the Microsoft Band (yet to hit our shores) delving headfirst into the world of health and fitness and also investing heavily in new technologies such as Microsoft Hololens (check it out if you haven't seen it)....the future is coming very quickly and I just get the feeling that Microsoft just may be taking a larger step than normal towards it.

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