Social Media Etiquette – To follow or not to follow?

20 July 2015, by Annaleise Valle

A dubious strategy that we’ve come to notice on Social Media is the way some brands/small start-up businesses are going about gaining followers.

Brands will quickly follow 1,000 users, the users then follow them back, but after the user has followed the brand back, the brand will then unfollow them. Not only is this annoying for the user, it’s unauthentic and lacks credibilty. 

Now don’t get us wrong, we are all for following others and interacting with their content, and following others is a great way of getting your brand out there. But you have to be strategic to a certain degree on who and how you follow.

For example, if you are in the food industry, you could follow food bloggers or likeminded businesses. Your next step would be to like their posts and comment where you see fit.  But as a rule of thumb, you should not unfollow them once you have gained them as follower. This will eventually damage your brand’s reputation.

Social media is not just about creating super cool engaging content or having 100,000 followers (90,000 of which never interact with you). It’s about creating long term, authentic connections and relationships with your followers, and mutual interaction.

Act as if you were meeting your followers face to face. When meeting someone in person, you attempt to impress them not only then and there, but after by keeping in touch.

By establishing connections with likeminded people or brands and engaging with them, you’ll build stronger relationships and, in turn, build a brand to remember.

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