A 9 week long multi-channel campaign designed to stake Subway’s claim on Summer in Australia and New Zealand.
A Brand TVC and Summer Product TVC was produced demonstrating brand and product relevance over the warmer months. With the help of the award winning music track “Geronimo” by Australian band Sheppard, the creative shares our hero character’s Summer story of learning how to surf. His determination to master the waves is firmly supported by Subway providing good energy to keep him going in his quest.
The 60sec brand film also screened in Cinemas - the perfect place to view stunning visuals backed by inspiring music. All video executions were supported through Subway’s social media channels and online assets. High impact video lead placement to further extend the reach was also used.
The Summer campaign also extended in store with creatively aligned Point of Sale supporting the her product and reinforcing a Subway competitive edge….each sub is Handmade for Summer.
With an objective to further drive Australian in-store traffic a fully integrated promotion comprising of TV, Digital and Instore Point of Sale was also executed over this period. Using our Subway Summer Surf Series ambassadors, Laura Enever & Joel Parkinson, the promotion enticed customers in-store to purchase any sub and drink for a chance to win weekly prizes and a money can’t buy VIP trip to the Pipeline Masters in Hawaii to hang out at the Billabong House. (Prizes designed to compliment our brand and product campaign.)
We were very proud to be able to bring in the Play TV Team, international cinematographer Ben Nott and Underwater DOP Simon Christidis to collaborate on this campaign.
TV Brand Execution
TV Product Execution
TV Promotion Execution