Introducing a new taste at Subway is always creatively exciting.  The Ripe team were very eager to produce a campaign that screamed new taste but worked hard at dialling up the product personality.  It’s not hard to have fun with a little Mexican Fiesta…and that’s exactly what we did in the studio.

The strategy behind this campaign was to call out and showcase the quality ingredients.  A 15sec TVC packed full of extreme food close-ups was produced.  Ingredients where choreographed to the sound of Mexican music concluding with the reveal of the NEW sub build.

Extensive traditional & digital outdoor together with high impact digital placement were used to extend the reach of NEW taste news.  We also had lots of fun with Subway® social and owned assets.

Radio partnerships were utilised to generate further noise and trial through live reads and pre-recorded spots.


TV Execution

Video was used extensively on television, online channels and was also incorporated into specific outdoor placements.  Some might like to call this good old fashions “food porn”.

Digital Content & Advertising


Social Media




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