The Sweetest Kid on the Block!

25 January 2016, by Giulietta Avenia

It’s no secret that here at Ripe, we love something tasty to munch on to keep our energy levels high throughout the day.

That’s why we’re proud and excited to introduce our newest client, The Brezel Co. This is the latest addition to Wolfgang Kelke’s empire of baked goods, headlined by the Brisbane institution, King of Cakes.

What is a brezel, you say? A brezel is a soft pretzel. The hand-rolled dough is twisted and baked to a perfect golden brown and can be enjoyed savoury or sweet.

The sweet brezels are quickly becoming an Instagram sensation with the vibrant toppings of Cookies and Cream, Black Forest, German Bee Sting and Hazelnut Delight resulting in instant likes.

For Wolfgang, The Brezel Co is about sharing his passion for European baking.

“It’s fun food that touches the soul and leaves you with a smile.”

There are certainly endless smiles here in the office whenever the team returns from a meeting with Wolfgang, stocked with his latest sweet creations.

The Brezel Co has been lovingly embraced by the people of James St and has featured on numerous Brisbane-based food review websites such as The Urban List, The Weekend Edition and Zomato.

Ripe Solutions was tasked with creating a social media presence for The Brezel Co and their following on Instagram and Facebook has grown quickly, with 500 Instagram followers in just six weeks (and counting!) and some fantastic user generated content.

Wolfgang urges his customers to “be sure to share the love, and enjoy something deliciously twisted” and it is this mantra that sees us sharing our love for The Brezel Co.

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